Ladies, let's have an adult conversation about what's happening in our industry right now. Some are screaming "End of the world!", some are panicking that tomorrow we'll all be shut down, and some are just quietly working and doing their job. Guess which category ReformA belongs to?
The TPO Hype: Understanding Without Hysteria
In recent months, our feeds have been flooded with posts about "scary" TPO and the upcoming "apocalypse of the manicure industry." Honestly? Reading this is as painful as looking at cuticles after working with nippers from discount stores.
Facts on the table: the composition of some products is changing. Not all, but specifically some. Nobody is going to close salons, take away lamps, or ban manicures. We're simply transitioning to new formulas. Just like we once transitioned from regular nail polishes to gel polishes – and nothing terrible happened, everyone survived and thrived. Here it's just a formula change, and practically no one will notice anything.
The Logic of the Ban? Who Was Looking for It?
The most interesting thing about this story is the selectivity of the ban. TPO can be used in printing (yes, in those glossy magazines you flip through during breaks between clients), in food packaging, and even in dentistry! That means when you get a composite filling polymerized in your mouth - it contains TPO, and that's normal, but in our gels, where its concentration is comparable to the amount of patience a stylist has at the end of a working day – it's not allowed.
Logical? Like applying base without primer on oily nails.
ReformA: We Work, We Don't Create PR Stunts
You know what distinguishes professionals from attention-seekers? Professionals don't make a show out of work moments. We at ReformA don't throw tantrums and don't use the situation for cheap hype. New requirements? Fine, we adapt. This is part of our job, not a reason for press conferences. In our 16 years of operation, we've been through worse. We simply do what we've always done – create quality products. Now with updated formulas too.
Your Convenience is Our Care
To make it easier for you to navigate our range, we've introduced special marking for TPO-free products. See the TPO-FREE label – that means the product meets new requirements. It's as simple as removing coating with our QuickOff base. No quests searching for "correct" products, no reading through ingredient lists, no confusion in the catalog. We value your time and nerves.
After August 31st: Not a Farewell, but a New Chapter
From September 1st, ReformA products with TPO will disappear from European stores. But this doesn't mean they'll disappear completely – they'll move to countries where there are no such restrictions. There they will continue to delight stylists and bring them profit. Yes, we sell in places where such bans are unheard of too.
TPO is not banned and is not even planned to be banned in developed countries like the USA, Canada, Australia, Japan, South Korea, and in most countries around the world, no one sees any danger in it.
In Europe, we're launching new tested formulas.
Instead of Panic – Work
While some are creating drama in their stories, others are calmly transitioning to updated formulas and continuing to work. Guess who will end up winning?
ReformA was, is, and will be. With TPO or without TPO. Because we're not a brand of one ingredient – we're a brand of quality, stability, and understanding of stylists' needs.
So take new products with our marking, work calmly, and earn money. Leave the hysteria to those who don't know how else to attract attention to themselves or don't understand the issue.
ReformA: creating beauty and convenience without unnecessary noise. As professionals should.
