Inspiration for our newest collection of Liquid Gels came from the term "Old Money" - if you ever wonder how history inspires our nail products, in this case, please read...
Latest articles
Bow Nails Are the Trend You Need to Try Right Now
Bow nails are officially having their moment — and it’s easy to see why. Delicate, feminine, and endlessly versatile, this manicure trend blends playful charm...
What Happens When the Nail Matrix Is Damaged
The nail matrix plays a critical role in how your nails grow, look, and feel. When it remains healthy, nails grow evenly with a smooth...
Classy Irish Nails With ReformA Ideas And Easy Techniques
Classy irish nails prove that a themed manicure can be elegant, subtle, and perfectly wearable far beyond a single holiday. Inspired by Ireland’s rich landscapes,...
How to Use a Cuticle Trimmer Safely and Effectively
Well-groomed cuticles are one of the most noticeable details in a professional-looking manicure. They frame the nail plate, improve polish application, and make hands look...
Ballerina Nail Shapes Explained by ReformA Experts
Elegant, structured, and timeless — ballerina nail shapes remain one of the most requested silhouettes in modern nail styling. Inspired by the outline of ballet...
Beginner Easy Nail Art That Looks Professional
Clean lines, balanced color, and neat structure — that’s what makes beginner easy nail art look like it was done by a pro. You don’t...